In marketing terms, benefits define a product's ________, or what the product does for a customer
A) utility
B) warranty
C) tangibility
D) intangibility
E) variability
A
Business
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An organized effort to generate many ideas from various sources is important for any firm that wishes to produce a continuing flow of new products
Indicate whether the statement is true or false a. True b. False
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Firms using a geocentric staffing model will seek the best people for key jobs throughout the organization, regardless of nationality
Indicate whether this statement is true or false.
Business