To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, and preference

Determine the annual effective rate of a customer that does not take advantage of credit terms of 3/15, n/30.

A) 9.84% B) 69.84% C) 29.84% D) 109.84%

____________________: Information that flows from lower to higher levels in organization's hierarchy

Fill in the blank(s) with the appropriate word(s).