Customer satisfaction has always been considered important because of the power of
A) the media.
B) news releases and brochures.
C) the continual stream of new products.
D) "word of mouth" advertising.
E) government crackdowns.
Answer: D
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It is important to be critical of supporting material found on the Internet, such as Wikipedia, for all of the following reasons EXCEPT
a. information can be the product of individual opinions. b. Internet information lacks the legitimacy of edited and published sources. c. sources can be biased and provide only supporting evidence. d. Internet sources frequently contain fictional information.
Among the Internet issues that a practitioner should consider is/are
A) the accuracy of research B) an online generation gap C) the Internet is a form of passive communication D) All of the above E) None of the above