Which of the following statements is true about price-oriented promotions?
A) Price promotions increase brand equity.
B) Frequent price promotions lead customers to be less price-sensitive.
C) Sampling is a type of price-oriented promotion.
D) The dominant form of price-oriented promotion is couponing.
D
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Morris, CPA, suspects that a pervasive scheme of illegal bribes exists throughout the operations of Worldwide Import-Export, Inc., a new audit client. Morris notified the audit committee and Worldwide's legal counsel, but neither would assist Morris in determining whether the amounts involved were material to the financial statements or whether senior management was involved in the scheme. Under these circumstances, Morris most likely should
A. Express an unmodified opinion with an other-matter paragraph. B. Disclaim an opinion on the financial statements. C. Express an adverse opinion on the financial statements. D. Issue a special report regarding the illegal bribes.
The sample plan determines:
A) how much the sample will cost B) how accurate the sample results will be C) which firm will be used to actually draw the sample from the population D) how representative the sample is E) which plan the company will follow in designing a strategic plan