Communication that flows to a higher level in the group or organization is called ________
A) intrapersonal communication
B) downward communication
C) upward communication
D) lateral communication
E) horizontal communication
C
Explanation: C) Upward communication flows to a higher level in the group or organization. It's used to provide feedback to higher-ups, inform them of progress toward goals, and relay current problems.
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According to Lewin's Change Model, during the first stage, referred to as the ______ stage, managers need to instill in employees the motivation to change by encouraging them to let go of attitudes and behaviors that are resistant to motivation.
Fill in the blank(s) with the appropriate word(s).
AutomatedFry Inc. is the leading manufacturer of ventless deep fryers. It has developed a new high-capacity fryer
To identify the prospective clients for its latest product, it sends out brochures to thousands of food-service managers along with a detachable card that the managers can use to request more information. Based on this information, AutomatedFry Inc. is involved in the _____ step of the selling process. a. needs assessment b. lead generation c. sales presentation d. knowledge management