Which of the following can be used to assess the reputation of an organization and the emotional quality of the online conversations about it?
A) Target marketing
B) Outrage "hot spots"
C) Brand communities
D) Communities of practice
E) Sentiment analysis
E
Explanation: E) Sentiment analysis and reputation analysis tools use advanced language-analysis algorithms to assess the reputations of companies and individuals, measure the emotional quality of online conversations, identify outrage "hot spots" on social media, and uncover trending topics of interest.
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Which of the following might you include in the appendix of a formal report? Check all that apply.
Materials too bulky to include in the main text Incidental or supporting materials A description of the scope A literature review Related correspondence
One difference between organizational and consumer buyers is that organizational buyers' purchases are made for some purpose other than personal consumption
Indicate whether the statement is true or false