Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers?
A) customer-perceived value
B) customer equity
C) share of customer
D) customer profitability
E) customer lifetime value
A
Business
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A senior manager of a major multinational said that "no one will be in a general management job by the end of the decade who didn't have international exposure and experience."
a. true b. false
Business
The acronym PMBoK stands for:
A) The Personal Management Before or Kernel. B) The Project Movement Behind our Kernel. C) The Project Management Body of Knowledge. D) The Performance Measurement Body of Knowledge.
Business