Different companies provide nationwide ratings that allow programmers to cross-compare the performance of specific programs in different markets. Which of the following supplies local market television ratings?
a. Nielsen Media Research only
b. Arbitron only
c. Nielsen and Arbitron
d. Arbitron and Accutrack
e. RADAR for the largest markets
a
Communication & Mass Media
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What is the difference between speeches about "objects" and speeches about concepts?
What will be an ideal response?
Communication & Mass Media
A relay question, according to Adler and Elmhorst (1996):
A. is directed toward the group as a whole, and anyone is free to answer B. is aimed at a particular person, who is addressed by name C. is referred to the person who originally phrased it D. occurs when the leader refers a question asked by one member to the entire group
Communication & Mass Media