Briefly explain how MPR professionals should handle the speaking engagements of a firm's experts in order to maximize an event's impact with connectors

What will be an ideal response?

As with most elements of MPR, speaking is a part of a cycle. When you arrange a speaking engagement, you must inform connectors about where and when the talk will take place, let them know why it is newsworthy, ask them to inform their audience before the event happens, and encourage them to cover the event itself. During the day of the speech, you should support the connectors covering the event with press kits and provide access to the speaker. When the event is over, you should send connectors a recap of the event, including access to photos, videos, and written transcripts, along with a pitch on why they should still tell their audience about the engagement. In addition, you should copy any press pick-up (with permission of the publisher) for use in future press kits, on the firm's Web site, and as sales collateral.