Advertising rates for online newspapers are determined by how many times its online ad are seen, or its

A. impressions.
B. click bait.
C. pass-along readership.
D. paywall.

Answer: A

Communication & Mass Media

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If your audience analysis determines that your listeners will probably disagree with you on an important point, it is helpful to

A. try to build up goodwill with the audience early in the speech before raising the controversial point. B. focus on the issue in question to help your audience understand your point of view. C. raise the controversial point early in your speech, then work on rebuilding goodwill with the audience during the rest of your presentation. D. focus on your points of agreement to help them see past the disagreement.

Communication & Mass Media

Tonya tries to persuade her listeners that all swans in the world are white because no one has ever seen a swan that wasn't white. By offering this evidence to support her conclusion, Tonya uses ________ reasoning.

A. deductive B. inductive C. logical D. practical

Communication & Mass Media