With a CRM approach, how might a firm select different methods of contacting and communicating with customers based on their value?
What will be an ideal response?
Using CRM, a firm would likely use the most expensive and most effective methods of contacting and communicating, such as personal selling, for its customers with the highest potential value. For low-volume, low-value customers, the firm is more likely to use less expensive methods of contact, such as direct mail.
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List two of the four service delivery innovations facilitated by technology that are described in the chapter
What will be an ideal response?
Betty's personal property is insured for $100,000 under her Homeowners 3 policy. If she usually keeps some personal property at a mountain cabin that she owns, how much coverage for this property is available under her homeowners policy?
A) $10,000 B) $20,000 C) $40,000 D) $50,000