A marketer conducting online sales needs to consider varying clickthrough fees in calculating the incremental cost of an online sale
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TRUE
Business
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If a specific campaign does not break even in the short run, it will not be profitable in the long run, even if we factor in customer lifetime value
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Business
Vesting refers to the right of an employee to take credited pension entitlements with him/her if s/he ceases employment before a stipulated retirement age
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Business