With respect to business market offerings, if a marketer emphasizes a naked solution, he or she is emphasizing the product and service elements that all segment members value

In construing a contract, the primary function of the court is to

a. Prevent unjust enrichment b. Void illegal contracts c. Determine the intention of the parties d. Enforce the Code.

Matt is applying for life insurance and requests a double indemnity rider. A double indemnity benefit will be payable to Matt's beneficiary if Matt

A) is killed while committing a felony B) dies of a stroke C) dies instantly from a car accident D) is injured in a skiing accident and dies 18 months later