In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site
A) cost per impression
B) cost per clickthrough
C) cost per conversion
D) cost per acquisition
B
Business
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If there has been an impairment to goodwill, a disclosure describing the following is necessary:
A. the facts and circumstances leading to the impairment. B. the company's failure to realize expected cost-saving synergies. C. the parents tests conducted on preexisting goodwill before the goodwill is recorded as part of the acquisition. D. the theoretical justification for consolidated financial statements.
Business
With Oracle Database, stored procedures cannot use a cursor variable, so another method must be used to access a table on a row by row basis
Indicate whether the statement is true or false
Business