Dual-use products pose a problematic scenario for countries because:
a. most nations are not in the defense business.
b. it is hard for nations to agree on what is a military use and what is a civilian use.
c. all products cannot be screened by the United Nations.
d. trade embargoes disallow certain products to be used by major suppliers.
B
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A gym equipment manufacturer encourages customers to become members of the firm's Web site. Membership provides customers with exercise tips as well as discounts on gym equipment and workout apparel. This is an example of ________
A) a frequency marketing program B) a basic customer relationship C) a club marketing program D) the selling concept E) consumer-generated marketing
Which of the following statements is true of the managerial school of social responsibility?
A) It argues that a firm must have the trust of all groups, both internal and external. B) It argues that the social costs of doing business are the collective responsibility of the government. C) It asserts that a business is a legal entity in our society that must be held responsible for its activities. D) It sees all business units as accountable to elected public officials.