Kelly is the chief marketing officer of Boyd Pharmaceuticals. She is meeting with Trent, the chief financial officer to decide on the company's marketing communications budget
After extensive discussions, they decide that the size of the budget will be calculated as a fraction of the overall turnover. What method did Kelly and Trent use to arrive at the marketing communications budget?
A) affordable method
B) objective-and-task method
C) competitive-parity method
D) activity-based method
E) percentage-of-sales method
E
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When a company requires customers to pay today's price and all or part of any inflation increase that takes place before delivery, it is known as ________
A) special-customer pricing B) an escalator clause C) delayed quotation pricing D) unbundling E) time pricing
Appropriate public behavior in the United States includes
a. giving priority to older persons when waiting in line. b. speaking quietly in elevators. c. keeping to the left when walking on the street. d. treating service personnel with courtesy and respect.