An insurance company conducted a study to determine the percentage of cardiologists who had
been sued for malpractice in the previous six years. The sample was randomly chosen from a
national directory of doctors.
What is the variable of interest in this study?
A) all cardiologists in the directory
B) the number of doctors who are cardiologists
C) the responses: have been sued/have not been sued for malpractice in the last six years
D) the doctor's area of expertise (i.e., cardiology, pediatrics, etc.)
C
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A cost-benefit analysis is conducted to help:
a. implement a solution. b. establish criteria. c. consider possible solutions to the problem. d. decide on a solution. e. follow up on a solution.
________ requires that everyone in the organization accept the concepts and goals of marketing and engage in choosing, providing, and communicating customer value
A) Internal marketing B) Corporate communications C) Integrated marketing communications D) Supply chain management E) Employee engagement