Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ________ segmentation
A) place of residence
B) psychographic
C) usage
D) positioning
E) social class
A
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Boland Manufacturing prepared a 2016 budget for 120,000 units of product. Actual production in 2016 was 130,000 units. To be most useful, what amounts should a performance report for this company compare?
a) The actual results for 130,000 units with a new budget for 130,000 units. b) The actual results for 130,000 units with last year's actual results for 134,000 units. c) It doesn't matter. All of these choices are equally useful. d) The actual results for 130,000 units with the original budget for 120,000 units.
One order of over $500 from The Baker's Catalogue earns a 5 percent discount, and one order of $1,000 and over earns a 10 percent merchandise discount. What are these discounts examples of?
a. promotional allowances b. noncumulative quantity discounts c. frequent buyer discounts d. cumulative quantity discounts