Chapter 8 describes three human needs that can be fulfilled by group membership. These
are __________.
a. inclusion, affection, and control
b. love, belonging, and submission
c. order, power, and security
d. psychological, physiological, and sociological.
e. exclusion, affirmation, and control
a
Communication & Mass Media
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The major characteristic of All-News radio stations is
a. long program lifespan b. fickle audiences c. high average-quarter-hour audiences d. short time-spent-listening e. especially loyal listenership
Communication & Mass Media
The decision to standardize or localize global advertising is no longer relevant, thanks to the advent of social media
Indicate whether the statement is true or false
Communication & Mass Media