To improve the yield from prospecting, what four critical elements must the manager's program include?
What will be an ideal response?
To improve the yield from prospecting, suppliers must gain the commitment and support of the sales force. To do so, business market managers must create programs and systems for the sales force that deliver four critical elements: knowledge, motivation, experience, and sales support
Business
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false
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