Mandy has a reputation of being an excellent beautician. As a result, L'Oreal has offered to be an active sponsor of the videos she has created and posted to YouTube. This is an example of the consumer video sharing trend of:
A) consumer created branded videos.
B) video reviews of products.
C) consumer created how-to videos.
D) consumer re-creation of advertisements.
B
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Brand storytelling is a less-structured approach to brand positioning
Indicate whether the statement is true or false
The three categories of a firm's statement of cash flows are ________
A) cash flow from operating activities, cash flow from investment activities, and cash flow from noncash activities B) cash flow from operating activities, cash flow from noncash activities, and cash flow from financing activities C) cash flow from equity activities, cash flow from investment activities, and cash flow from financing activities D) cash flow from operating activities, cash flow from investment activities, and cash flow from financing activities