A firm should compete with ________ competitors in order to sharpen its abilities. Succeeding against these competitors often provides greater returns

The purpose of the screening stage in a new-product development process is to:

a. refine the promotion campaign to be used with the new product. b. eliminate ideas that are inconsistent with an organization's new-product strategy. c. identify and eliminate concept tests that might lead to duplication of experiments. d. set a limit on the number of members allowed to assess the viability of a new-product idea.

_______ entails actions firms take in interdependent relationships to achieve mutual or singular outcomes with expected reciprocation over time

To encourage it, business market managers promote shared norms concerning how to work together, how to jointly create value, and how to share benefits. a. Cooperation b. Mediation c. Commitment d. Coordination