When Chevrolet marketed its products as being as American as apple pie and hot dogs, the approach was product class positioning

Indicate whether the statement is true or false

FALSE

Business

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Which of the following statements is false?

A. Ethical issues are limited to for-profit organizations. B. Business ethics goes beyond legal issues. C. Ethical conduct builds trust among individuals and in business relationships. D. Ethical conflicts may evolve into legal disputes. E. Regardless of what an individual feels about a particular action, if society judges it to be unethical, that . judgment affects the organization's ability to achieve its objectives.

Business

Strategic planning for a firm such as Disney with several SBUs probably occurs ________

A) only in its corporate headquarters B) only at the individual business unit level C) at both the overall corporate level and at the individual SBU level D) as needed based upon the success of the division E) at the location best suited for this function based upon findings of the SWOT analysis

Business