Describe and explain the "research myths" commonly held by nonprofit managers

What will be an ideal response?

• The "big decision" myth – managers believe research should only be done for decisions with major financial implications
• The "Survey Myopia" myth — Managers think only expensive quantitative surveys are "research."
• The "focus group" myth — managers think "we do research" just because they occasionally do focus groups
• The "big bucks" myth — Managers just assume they can't afford good, useful research
• The "we can't wait" myth —managers skip doing research because they think it will take too long and delay important decisions and work
• The "sophisticated researcher" myth — managers think they don't have the expertise or can't afford to hire the expertise to conduct and analyze research
• The "most-research-is-not-read" myth — managers don't want to bother or fear the results of research will use those feelings to justify not gathering data
(