Which of the following includes marketing activities conducted by individuals and organizations to achieve some goal other than normal business goals, such as profit, market share, or return on investment?

Which of the following is most likely true with regard to people's views of organizations in contemporary America?

A) In the American workplace, there has been an overall increase in organizational loyalty. B) Most Americans are confident in their employers and are unlikely to switch jobs as frequently as in the past. C) The past two decades have seen a sharp decrease in confidence in and loyalty toward America's business organizations. D) Most U.S. workers view work as a source of personal satisfaction and organizational pride. E) In the last decade, corporate scandals and layoffs had little impact on people's confidence in U.S. firms.

Which of the following is NOT an advantage of the EV/EBITDA valuation approach over the price-earnings approach?

A) Because the EV/EBITDA approach is more of a cash flow-oriented method, there is less room for accounting discretion. B) Because EBITDA is measured before interest and depreciation expenses are deducted, this method MAXIMIZES potential distortions from capital structure differences C) Because EBITDA is measured before interest and depreciation expenses are deducted, this method minimizes potential distortions from from fixed asset differences across firms when performing comparable analysis. D) All of the above are advantages, not disadvantages for the EV/EBITDA approach.