What is a brand?
What will be an ideal response?
A brand is essentially a reflection of an organization’s identity, which means that branding is a crucial part of crafting a good public relations strategy.
Communication & Mass Media
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For some people, the phrase "same-sex marriage" evokes outrage while for others it
generates quite the opposite response. For either group, the phrase has strong _____ meaning. A) ironic B) stylistic C) denotative D) connotative
Communication & Mass Media
The Body Shop's commitment to its values costs money. Is it worth it? Why or why not? What benefits might The Body Shop receive for its values-driven behavior?
What will be an ideal response?
Communication & Mass Media