Narrowcasting targets media to specific segments of the audience

Indicate whether the statement is true or false.

Answer: True

Communication & Mass Media

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The strategies discussed in Chapter 10 for generating topic ideas are those developed from

the __________. a. self, audience, research, and occasion b. self, audience, friends, and research c. self, audience, research, and news d. self, research, occasion, and assignment e. self, occasion, audience, and assignment

Communication & Mass Media

Explain the concept and importance of using word pictures

What will be an ideal response?

Communication & Mass Media