Persuaders who seem to have a special presence, command the public's attention, and have convincing and dynamic presentations are considered successful because of their

a. morality

b. ethos.
c. values.
d. culture.

b

Communication & Mass Media

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The degree to which an individual is willing to take a stand, is forceful, and will defend her/his ideas describes this individual's

a. dominance b. aggressiveness c. responsiveness d. versatility e. assertiveness

Communication & Mass Media

Under normal circumstances, the introduction should constitute about 10 to 20 percent of a speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media