"Solvency" refers to the ability of a proposed policy to overcome a disparity

The PR practitionersof Xenexia conduct a technical festival for undergraduate students at various universities in the same city. They are asked to evaluate the audience's attitudes and ideas before and after the event

What action should the PR team take to achieve this result? a. Conduct a benchmark survey b. Measure production/distribution c. Evaluate media impressions d. Assess value equivalency

__________ words focus on the specific person, object,

action, and/or behavior and help listeners create a complete and, hopefully, accurate image. a. Connotative b. Jargon c. Concrete d. Active