CRM software can help organizations identify high-value customers for preferential treatments

Indicate whether the statement is true or false

TRUE

Business

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Greater consumer control means that companies can no longer rely on ________

A) promoting brand-consumer interaction B) marketing by intrusion C) creating market offerings and messages that involve consumers D) developing marketing concepts with an outside-in perspective E) marketing by attraction

Business

____________________ benefits can be measured and expressed in financial terms, while ____________________ benefits cannot be easily measured and/or quantified

Fill in the blank(s) with correct word

Business