How can marketers measure the performance of members of their marketing channel?
What will be an ideal response?
Marketers should measure the performance of channel members against stated volume, profitability, or market share objectives.
Business
You might also like to view...
Directories are helpful for identifying manufacturers operating in your market, for compiling names and addresses of associations in your sales territory, or for verifying names and addresses of prospective customers who carry a specific job title
Indicate whether the statement is true or false
Business
Four common examples of internal data include production schedules, stock levels, direct-mail redemption details, and ________
A) market activity B) competitors' sales levels C) human resource status reports D) market trends E) competitive intelligence
Business