Why is the image of telemarketers more positive in business marketing than it is in consumer marketing?
What will be an ideal response?
Telemarketing is more successful and more profitable for business markets than consumer markets because the telephone allows sellers to stay in contact with smaller customers. It costs far less than an in-person sales call and lets the small customers know they are important to the company. Telemarketing does not have the poor image in business-to-business marketing that it does in consumer marketing, where consumers often associate telemarketing with unwanted interruptions. Consumers have responded positively to the National Do Not Call Registry, which allows them to limit the number of telemarketing calls they receive.
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Young teenage girls are very heavy users of makeup (especially eye shadow)
Though the size of this market is smaller than the larger adult market, marketers have learned that the consumption pattern is very heavy and these young women experiment with many varieties of products. This market most closely resembles which of the following principles? A) The 80/20 principle B) The pyramid principle C) The derived demand principle D) The surrogate buyer principle
________ goals are guiding principles that the organization formally states in its annual report and in other public documents
A) Operative B) Profit C) Tactical D) Official