A marketing database contains:
A) transactions individuals have with a firm and the interactions an individual has with the firm
B) information about current customers and customers of the competition
C) the transactions individuals have with a firm and follows accounting principles
D) information about current customers, former customers, and prospects
D
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Incremental analysis would be appropriate for
a) acceptance of an order at a special price. b) a retain or replace equipment decision. c) a sell or process further decision. d) all of these answers are correct.
Calculate the annual cash flows of a $500,000, 12-year fixed-payment annuity earning a guaranteed 6 percent per year if annual payments are to begin at the end of the current year.
A. $59,638.51. B. $56,262.75. C. $29,819.26. D. $83,841.52. E. $28,131.37.