What has brought on the era of the multinational corporation?

What will be an ideal response?

In the search for profits, U.S. corporations have been forced to look beyond our country's borders. This movement was
spurred on by the collapse of communism and the acceptance of the free market system in Third World countries. All
this has taken place at a time when information technology has experienced a revolution brought on by the personal
computer and the Internet. Concurrently, the United States went through an unprecedented period of deregulation of
industries. These changes resulted in the opening of new international markets, and U.S. firms experienced a period of
price competition here at home that made it imperative that businesses look across borders for investment
opportunities.

Business

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"The purpose of marketing is to make a sale" - is an example if the consultative relationship perspective

a. true b. false

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Describe how Americans' media habits are changing and how this will affect future media mixes

What will be an ideal response?

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