In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?
What will be an ideal response?
Without a clear understanding of a firm's target audience, it is difficult to develop a successful e-commerce presence. There are two primary questions: who is the target audience and where can they best be reached? A target audience can be described in several ways: demographics, behavior patterns (lifestyle), current consumption patterns (online vs. offline purchasing), digital usage patterns, content creation preferences (blogs, social networks, sites like Pinterest), and buyer personas (profiles of your customer). Understanding the demographics of the firm's target audience is usually the first step. Demographic information includes age, income, gender, and location.
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Since the 1970s, there has been 45 key attempts at behavior modification to discourage, if not prevent, illegal conduct within organizations
a. true b. false
Amy heads the legal staff of a large property and liability insurance company. Amy's staff is likely involved in which of the following activities?
A) reviewing investment options for the insurer's assets B) reviewing language and policy provisions in insurance contracts C) calculating premiums to be charged for the insurer's products D) reviewing applications to determine if the company should insure the risk