Which of the following is the macroenvironmental force that benefitted The Landing the most?
A) the legal environment
B) the natural environment
C) the economic environment
D) the political environment
E) the technological environment
B
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"Our sales were $X but could have been $Y had we introduced a new, more competitive product" is an example of what type of problem?
A) An opportunity B) A failure to meet an objective C) A major problem D) A marketing failure E) none of the above
Which of the following does NOT refer to an advantage of syndicated data?
A) Many client firms may subscribe to the information. B) The cost of the service is greatly reduced to any one subscriber firm. C) The quality of data is typically very high. D) The data are normally disseminated very quickly. E) The key advantage is taking advantage of the experience of the research firm offering the service.