________ branding is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products

Which of the following marketing metrics is an internal forward-looking metric for a firm?

A) market share B) customer retention C) revenue per customer D) inventory turnover E) customer satisfaction

In the marketing planning outline, the ________ section leverages the market opportunities

discovered in the competitive landscape section to determine a general approach to accomplishing the plan's objectives. A) market overview B) objectives C) strategy D) market segments