The person in charge of technology-enabled information processing in companies is most often called the ________
A) chief communications officer
B) chief executive officer
C) chief information officer
D) chief computing officer
E) chief Internet technologist
C
Explanation: C) A company's chief information officer (CIO) is the senior executive responsible for information processing that relies on technology. This includes how the firm's IT system is designed and developed, what hardware and software is purchased and when it should be updated, etc.
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The five situational influences that have an impact on the purchase decision process are ______.
habits, routines, problem solving, research, and delayed decisions personal influences, the reference group, family, friends, and the Internet problem recognition, search, alternative evaluations, the decision process, and postpurchase behavior the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states
BEL is a small seller of specialized auto parts, while MES is a large seller of auto parts. Both firms want to approach the same car company with a view to supplying parts to it. How will their approaches differ?
What will be an ideal response?