When creating a value proposition, the statement should be:

Marketing mix is a set of decisions regarding price, product, customer targets, and competitor targets

Indicate whether the statement is true or false

The trend corrected exponential smoothing (Holt's Model) forecast method is appropriate when

A) demand has observable trend or seasonality. B) demand has no observable trend or seasonality. C) demand has observable trend but no seasonality. D) demand has no observable level or seasonality.