One of the reasons early publicity firms didn't stay in business very long was a lack of credibility

Indicate whether this statement is true or false.

TRUE

Communication & Mass Media

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Denotative meanings of words often reside within the individual

Indicate whether the statement is true or false

Communication & Mass Media

When applying the expediency standard to a speech, you are evaluating __________.

A. whether the speech accomplishes its stated purpose B. whether the speaker was ethical C. whether the speaker addressed the situation artfully D. whether the speaker supported each point with evidence

Communication & Mass Media