One of the reasons early publicity firms didn't stay in business very long was a lack of credibility
Indicate whether this statement is true or false.
TRUE
Communication & Mass Media
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Denotative meanings of words often reside within the individual
Indicate whether the statement is true or false
Communication & Mass Media
When applying the expediency standard to a speech, you are evaluating __________.
A. whether the speech accomplishes its stated purpose B. whether the speaker was ethical C. whether the speaker addressed the situation artfully D. whether the speaker supported each point with evidence
Communication & Mass Media