The executives of an aluminum processing company observed people were moving out of their town in search of employment
The company realized the town's need for more jobs anddeveloped a message explaining to the town council how the company would meet thisnecessity by expanding its factory and persuading the council members to offer tax incentives for the factory expansion. What principle of persuasion did the executives use?
a. People respond to meet needs.
b. People respond to fear messages.
c. People respond to positive messages.
d. People respond to dissolve dissonance.
A
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Which organization is an independent, nonprofit organization connecting academics and professionals interested in public relations and provides resources for public relations papers and projects?
A) International Association of Business Communicators B) Public Relations Society of America C) Council of Public Relations Firms D) Institute for Public Relations E) Arthur W. Page Society
Which form of supporting material does not have to be
documented? a. Internet sources b. Interviews c. Secondary sources d. Famous, well-known quotations e. Primary sources