Marketers use their skills and resources to
A) establish a firm's share price on the stock market.
B) eliminate the need to conduct conventional advertising campaigns.
C) affect the behaviors of consumers relative to a company's products.
D) save consumers the trouble of identifying their own needs.
E) help their employers to interview and hire new sales people.
C
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States may not exempt businesses from the requirement to carry workers' compensation insurance or to become a self-insurer.
a. true b. false
Brand infringement occurs when:
A) an Internet domain is used that is similar to a brand name B) individuals purchase domain names just for the purpose of selling them later to famous individuals or companies C) a company creates a brand name that closely resembles a popular or successful brand name D) the brand name is used in advertisements by competitors