Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods
What will be an ideal response?
Nondurable goods are consumed in the short term. They don't last long, so consumers are not making a long-term commitment when purchasing them. Durable goods, on the other hand, are for the long term.
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Which of the following takes place when choosing among alternatives that are not clear cut, but that are ethical and valid?
A) Ethical lapse B) Stealth marketing C) Transparency D) Distortion E) Ethical dilemma
Three inputs to the MRP process are:
A) inventory status, the master production schedule, and the product structure. B) the master production schedule, inventory status, and the capacity requirements plan. C) the product structure, production activity control, and the master production schedule. D) the product structure, production activity control, and inventory status. E) production activity control, purchasing, and the production plan.