Tel-Comm Tek is a company that believes it has core competencies that its competitors in foreign markets lack and that it faces relatively weak pressures for local responsiveness and cost reductions

Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather. This is an example of:

A) differentiated target marketing. B) standardized global marketing. C) competitive global marketing. D) target benefit marketing. E) product-market decision

________ refers to how a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments

A) Targeted marketing B) Market segmentation C) Product positioning D) Value proposition E) Niche marketing