Which of the following concepts is an advantage of projection techniques for evaluating advertising?

a. They produce data that are concise and easy to analyze.
b. They work well with younger children, who lack the skills to respond to aquestionnaire

Tyrone believes that the speaker is entirely responsible for

the effectiveness of the message. He has fallen prey to the a. passivity syndrome. b. inactive listening. c. speaker-centeredness. d. low ethos.

The First Amendment has come to mean more than just the words contained in it. The reason for this is

a. additional amendments later in the Constitution b. United Nations expectations c. inference and court decisions