Describe the six buyer-readiness stages along with the marketing strategies used at each stage

What will be an ideal response?

The six buyer-readiness stages are awareness, knowledge, liking, preference, conviction, and purchase. A marketer might use teaser ads to create interest, anticipation and curiosity at the awareness stage. Next, marketers want to inform potential buyers of the product's high quality and its many features. Beyond knowledge, marketers want to move consumers to have stronger feelings about the product, going from liking to preference to conviction, or believing that a product is the best for them. A combination of promotion tools can be used to create positive feelings and a customer connection with the brand. The final stage is purchase, which marketers may influence through the use of premiums, upgrades, or rebates.