Answer the following statements true (T) or false (F)

1. Speakers who share important aspects of their identity with their audience are more likely to
be persuasive than speakers who have nothing in common with their audience.
2. Mimicking the accent of your audience will make the audience more likely to believe you,
even if they begin as skeptics.
3. Good preparation for a speech involves familiarizing oneself with the audience’s
perspectives on a topic.
4. Advocates who appear interested primarily in their own gain are often seen as more credible
by an audience than those who are interested in a greater good.
5. The same speaker may seem more dynamic in one situation than in another.

1. true
2. false
3. true
4. false
5. true

Communication & Mass Media

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A rundown

a) tells which anchor reads each script b) tells which writer writes each script c) organizes the newscast on paper d) all of the above e) none of the above

Communication & Mass Media

Initial bargaining strategies should include firm but cooperative messages

Indicate whether the statement is true or false.

Communication & Mass Media