The greatest project risk occurs when:

A) The probability of the event is high and the consequences of the event are high.
B) The probability of the event is high and the consequences of the event are low.
C) The probability of the event is low and the consequences of the event are high.
D) The probability of the event is low and the consequences of the event are low.

A

Business

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Indicate whether the statement is true or false

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A consumer who only purchases his or her favorite brand is:

A) promotion prone B) brand loyal C) brand responsive D) price sensitive

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