When we listen strictly for information, we are listening in order to __________.

After evaluating a PR program, what step should Katie, who works as the PR representative in the technical firm HiTechie Co., take next in the review process of the program, and why?

a. She should submit the evaluation report along with the results to management; this will help her convince management that the PR program was useful, and it also assures future funding. b. She should carry out aproduction/distribution measurement; this will help herquantify the success of the PR program for management. c. She should organize a content analysis; this will help herunderstand which type of content was generally used during the PR program. d. She should develop program objectives; thiswill help herfind outthe effectiveness of the PR program by assessing the accomplishment of measurable goals.

Using analogies in presentations

a. creates mental images. b. compares one concept or object to another. c. provides a reference to a specific case or instance. d. reports something that has happened. e. summarizes statistics.