Which marketing research company identifies communities on the basis of lifestyle clusters?
a. A.C. Nielsen
b. Sales & Marketing Management
c. Editor & Publisher
d. Information Resources Inc. (IRI)
a
Business
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Jenny was feeling frustrated. "What's taking them so long to make a decision? It's been weeks since I first met with them, and while they all seem interested in the product, I've also jumped through all the paperwork hoops." Jenny is likely selling to a firm in what kind of buying situation?
a. limited decision making b. modified rebuy c. straight rebuy d. extended decision making e. new buy
Business
Describe the three levels of distribution intensity with examples
What will be an ideal response?
Business